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16th December 2011
The White Cliffs Of Dover Announced As Location For ‘Thanks, Soldier’ Campaign
‘Thanks, Soldier’, the online campaign recently launched by ABF The Soldiers’ Charity has announced The White Cliffs of Dover as the iconic British landmark venue where it’s interactive Union Jack will be projected at the close of 2011.
Launched at the beginning of the month, The Soldiers’ Charity, the national charity of the British Army since 1944, is asking its supporters, fans on Facebook and followers on Twitter to show Britain’s brave men and women how much they care.
People can join up in just a few clicks, by visiting www.soldierscharity.org/thanks and adding their Facebook profile to the online Union Jack flag. As the flag grows through the month, people can enjoy searching for themselves and their friends and the climax of the campaign, New Year’s Eve, will eventually see their faces projected onto Dover’s White Cliffs which are renowned for being referenced in the World War Two song made famous by ‘The Forces sweetheart’ Dame Vera Lynn.
Celebrities including Gary Lineker, Joanna Lumley, Sara Cox, Fern Britton, Ben Sheppard and Kate Humble have already added their photos. The Soldiers’ Charity Chief Executive, Major General Sir Evelyn Webb-Carter, says:
“We hope as many people as possible will join our campaign to say ‘Thanks, Soldier’ especially to those who are away from their families over the festive season. Go to www.soldierscharity.org/thanks and be a part of it.”
Over the past year*, The Soldiers’ Charity has supported over 80 specialist charities and some 4,000 individuals. It has seen a 12% increase in the number of grants to individuals and a 17% increase in the cost of grants to individuals. The charity’s oldest beneficiary during the year was 104 and the youngest was 18 months old.
The average grant The Soldiers’ Charity makes is approximately £800. There has been a steady increase in the numbers of people seeking its help in recent years and expects this to increase with the continuing operations in Afghanistan. To find out more about how we make a difference visit www.soldierscharity.org
For media enquiries and further information please call Jackie Lloyd at The Soldiers’ Charity on 0845 241 4825, 07854 497 128 or email: jlloyd@soldierscharity.org
NOTES:
ABF The Soldiers’ Charity supports soldiers, former soldiers and their families in times of need. For information about The Soldiers’ Charity and how they support our soldiers visit www.soldierscharity.org
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