Blind Veterans UK – Marketing Manager – Legacies


An opportunity has arisen to join the fundraising team on permanent basis as a Marketing Manager – Legacies.

£35,912 to £39,903 per annum depending on location
Contract Type
London/home based
Closing Date
Closing date is 5PM on 7 June 2021

Blind Veterans UK helps vision-impaired ex-Service men and women of every generation rebuild their lives after sight loss. Since 1915, we’ve provided rehabilitation, training, practical advice, and emotional support to tens of thousands of blind veterans.

An opportunity has arisen to join the fundraising team on permanent basis as a Marketing Manager – Legacies.

This role is responsible for the development and delivery of a Legacy marketing programme which will recruit new Legacy pledgers and secure income from this extremely important income stream.

  • To develop and implement seamless and effective pledger journeys – utilising both automations and relationship management techniques
  • Establish and manage best practice for developing supporter relationships – working with supporter care to ensure consistency of approach
  • To manage the implementation of key marketing campaigns for legacies – producing effective marketing initiatives that deliver targets against budgeted expenditure. Project manage all aspects of the marketing programmes from start to finish including producing detailed plans, creative, print production, response handling.
  • Work closely with other Marketing Managers in the Individual Giving team to ensure the legacy journey is seamlessly integrated into other journeys and campaigns
  • Work with the Executive Marketing Manager and Assistant Director of Fundraising to promote and champion the legacy message and journey throughout the organisation – ensuring a high level of internal communications.

If you are interested in being considered for this opportunity, please send your up-to-date CV and a tailored supporting statement of no more than 500 words in total, setting out how your knowledge, skills and experience match the person specification to 

Please note CVs without a tailored supporting statement, as detailed above, will not be accepted.

Closing date:  Monday 7 June 2021 at 5.00pm

Interviews: Teams interview shortly after closing date

We’re often lucky to receive many enquiries and applications for our vacancies. If we receive a high number of applications for this post, we may close the vacancy earlier than the stated closing date, so please be sure to get your application to us promptly if you wish to be considered.

Due to the high number of enquiries and applications we receive for our vacancies we don’t acknowledge each one – if you haven’t heard from us within a week of the closing date, please assume that we won’t be inviting you for an interview.

Marketing Manager – Legacies – Job Description

Marketing Manager – Legacies – Terms & Conditions

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