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New products from Heroes Drinks Company raise money to help the national charities of the UK Armed Forces

Heroes Drinks Company, the first not-for-profit organisation in the alcohol sector, has made its retail debut with its premium British wheat grain vodka, Heroes Vodka, in over 350 ASDA stores across Scotland, Wales, England and Northern Ireland – one of the largest national listings of its kind.

The integrity of the company and its mission is represented by a minimum of 20% of its profits being donated to three partnering charities including the Royal Navy & Royal Marine Charity, ABF The Soldiers’ Charity and the Royal Air Force Benevolent Fund. The remaining profit supports business development, creating jobs for veterans nationwide, and work placement programmes aimed at helping veterans back into work.

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