This week, award winning veterans’ charity AF&V Launchpad rebrands as Launchpad and introduces a new logo to reflect the organisation’s mission and goals.
The new logo has a combination of the Union Flag, shaped as a triangle above the word ‘Launchpad’ to signify a roof – representing the security that the charity provides. Coloured lines extend below the ‘house’ to denote the different services. It is hoped that the shorter name and simpler, more striking logo will make the charity more recognisable.
Launchpad’s CEO, David Shaw CBE described the new look as attractive, striking and fresh. He says: “We hope people will notice and remember it and better understand what the charity does. The logo shows a Union Jack, to represent Launchpad’s UK focus. The roof, plus the upward movement, represents the veterans’ lives that we strive to improve. Each of the Services, the RN, Army and RAF, is incorporated in to the logo and the strapline ‘Supporting our veterans’ refers to you, our’s and the public’s veterans.”
The UK-wide charity provides rented housing and, working with other organisations, employment and welfare support for veterans who struggle with transition from military service to civilian life. It operates two refurbished old people’s homes in Newcastle and Liverpool, accommodating around 80 veterans at any one time in their self-contained flats.
The new branding and name for the charity coincides with a new website for the organisation which can be found at www.veteranslaunchpad.org.uk