The Royal British Legion – Campaign Manager (Acquisition)


Job reference: R13936-18

Application closing date: 28/10/2018

Location: London

Salary: £36,788.93 (£32,336.93 plus £4425 London Weighting)

Package: Permanent. 25 days annual leave plus bank holidays, Employee Assistance Helpline, Life Assurance

Voluntary Benefits: Childcare Vouchers, Group Pension Plan

Job category/type: Fundraising

About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.

Our Values and Behaviours

Does the following describe you?

–       a desire to provide great service and support

–       enjoy and thrive working in teams and with others

–       passionate about supporting the Armed Forces community and honouring their contribution

–       come to work each day to be the best you can and to learn and develop

–       keen to share your knowledge and experience to help others

If so then we would like to hear from you…

The Role

The Royal British Legion is looking for an experienced Campaign Manager to join its Individual Giving Fundraising team.

Sitting within the Support Acquisition team, and reporting into the Head of Supporter Acquisition, the Campaign Manager Acquisition will be responsible for developing and delivering The Royal British Legion’s acquisition fundraising programmes to grow the supporter database and secure future income for the charity. Working with the Head of Supporter Acquisition you will develop long-term strategies, budgets and targets.

You will plan and manage acquisition campaigns for a variety of Individual Giving products including cause-led appeals (cash and regular giving), lotteries, raffles and prize-draws. You will have experience using a range of marketing channels including face-to-face (private sites), Direct Response Television, Digital, Payroll Giving, Doordrops, Inserts, Direct Mail, Press Advertising, and Outdoor Advertising.

The successful candidate will have a degree level qualification or equivalent experience, and will have significant experience of planning and managing complex marketing campaigns. You will also have experience of managing suppliers, managing budgets and forecasting, analysing results and using insight to inform strategy and campaign plans, and people management.

Job description: Click here

For more information, including how to apply: Click here

Closing date for this role is: 28th October 2018

Our Executive Members

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Afghanistan support

In light of recent events in Afghanistan, please find information and support resources here