£20,000 Boost for Army Officer’s Epic Challenge

A veteran-owned green technology company has pledged an incredible £20,000 in support of Major Jen Price’s quest to raise vital funds to help British Armed Forces veterans in need.

Rouute Technologies have generously agreed to sponsor the final six instalments of the ‘Jennevolve 12/12’ challenge, where Jen is taking on a series of severe physical tests to raise money for the Veterans’ Foundation.

Major Price has just this weekend completed the seventh of twelve challenges, the Ironman Vitoria-Gasteiz in Spain, after already ticking off amazing feats such as summiting Kilimanjaro, running the Paris Marathon and cycling the length of the British Isles, from Land’s End to John O’Groats.

Rouute is the brainchild of Antony Edmondson-Bennett, who served in the Royal Signals from 1996 to 2003, and his first-hand knowledge of the causes Jen is so passionate about meant supporting her efforts was a natural fit.

“Mental health is a cause close to my heart as I’ve seen relatives and friends suffer the side effects, some have even committed suicide,” he said.

“I suffered myself in the early days after I finished my time in the Army, so when I saw Jen’s challenge on LinkedIn, I thought it was a great cause to support.”

“Even though it’s talked about much more today, mental health is still uncharted territory really,” added Antony.

“Not enough is being done, it needs highlighting and Jen, along with the Veterans’ Foundation, is doing a great job of driving that agenda and getting help directly to those veterans who need it.”

A company with a focus on its social impact, Rouute has pioneered world-first ‘E:Gen’ technology which harvests energy from passing traffic, bicycles and even pedestrians, capturing downward force and converting it into clean, on-demand energy.

Jen herself will be in need of plenty of energy for her forthcoming challenges and was delighted that Rouute had pledged their support.

“I just want to say a huge thank you to Rouute Technologies for pledging £20,000 over the course of the next six challenges.

Connecting with Rouute is such an amazing partnership, they are veteran-owned and run so really understand the importance of looking after our Armed Forces personnel,” added Jen.

“Donations and support like this is what reassures me that what I am doing is worth all of the effort.

“The money that Rouute have pledged will go towards so many incredible charities and projects that support veterans in need.”

The Veterans’ Foundation have already given over £11 million in grants to more than 350 military charities all around the UK since its inception in 2016 and through both the players of the Veterans’ Lottery and the fundraising efforts of heroes like Jen Price, they want to do even more.

Alongside the mental health focus of the Jennevolve 12/12 challenge, 2022 also marks 100 years since the first published official report recognising the existence of PTSD and the Veterans’ Foundation’s #PTSD100 campaign aims to raise funds and awareness for those who are still fighting an invisible war.

To find out more about the Veterans’ Foundation, the Veterans’ Lottery, the Jennevolve 12/12 challenge and #PTSD100, please follow the links below.

Veterans’ Foundation

Play Veterans’ Lottery

Jennevolve 12/12


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