SSAFA – Head of Marketing & Brand


£50,000 per annum

37.5 hours per week 

London, EC3R 

We are seeking a full time Head of Marketing & Brand to join the Marketing & Communications team at SSAFA, the Armed Forces charity.

SSAFA, the Armed Forces charity, supports the person behind the uniform; any time they need us, in any way they need us, for as long as they need us. Every year, SSAFA helps more than 82,000 people from the Forces family to get back on their feet; those currently serving, reserves, veterans and their families. Support is there for people at any stage in their military career; from the youngest recruit to the oldest veteran – no one’s service is ever forgotten. We give hope, help and personal support for as long as it takes to get that person’s life back to where they want it to be.

About the role

As Head of Marketing & Brand, you will develop and bring to life SSAFA’s marketing strategy as well as work on developing the organisation’s brand.  You will be responsible for is responsible for leading a team of four covering the full range of marketing activity including advertising, design, marketing collateral and internal communications.

You’ll need to build solid relationships that will drive culture change and engagement across a wide range of different audiences. You’ll have the opportunity to help shape and drive the SSAFA brand forward with a variety of fundraising and awareness raising campaigns, such as Legacy, Big Brew Up and leading on our annual impact report.

About the team

The team is vibrant, fun and hard-working, willing to learn and share from each other’s diverse experiences – no day is the same at SSAFA, as there are new challenges every day!

We are open to discussing the possibility of occasionally working from home.  Please wait until the job offer stage before asking us about flexibility, and we will explore what’s possible for the role.

About you

To carry out this role successfully you will have a track record of:

  • developing and delivering impactful marketing strategies in a commercial and/or not for profit environment
  • developing a low profile / challenger brand for a diverse organisation in a crowded market place
  • leading, motivating and developing high performing teams
  • demonstrate creativity, excellent attention to detail and persuasive copy writing skills

You will be somebody who is ambitious, and who wants to build and to continue to develop effective, results-driven marketing.  You are confident, able to deliver results and used to managing multiple projects at the same time.

SSAFA is an employer that values the diversity of its workforce and welcomes applications from all sections of the community.

No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

For further information

If you have any queries or would like to speak to someone about this role, please contact Lisa Shattock on 07826 671352 for an informal discussion.

To apply, visit SSAFA’s website

Closing date: Midnight on 26 August 2019

Interviews: Friday 6 September. If you are invited to attend an interview you will be required to undertake an aptitude test and deliver a presentation as part of the selection process.

SSAFA is an Equal Opportunities Employer and is committed to using the Disclosure & Barring Service.

If you wish to apply for any of our vacancies, you will be asked to answer some screening questions before completing an application form and uploading your CV.  Personal data to progress your application for employment is covered under the General Data Protection Regulations (GDPR) Article 6 Section 1b and Article 9 2b and c. Your details will not be used for any other purpose or shared with a third party without your permission.  Data on unsuccessful candidates will be retained for one year from the vacancy being filled. If you take up employment with us, your information will be held for the duration of your employment plus six full calendar years. Further details are contained in SSAFA’s Privacy Statement at

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