It was exactly one year ago today that Captain Sir Tom completed his famous 100 laps of his garden and his message of hope still rings true across the world. As we come together to celebrate his life and legacy over his birthday weekend of 30 April to 3 May, we can all do our bit to follow in his footsteps and step up to help those who need it most.
Need some inspiration on how to position your charity in the campaign? It is all about building on the joy and comfort Captain Sir Tom brought to millions and his message that, whatever your cause, there is hope.
Whether you’re an environmental charity challenging supporters to pick up 100 pieces of litter, an arts charity encouraging your supporters to write a 100-word story, or a charity that supports those struggling with mental health encouraging people to share 100 positive affirmations with those they love, there is something for everyone and we encourage you to get involved.
You can find more examples of challenges here.
We launched the campaign last Tuesday and it has already generated huge media coverage and support from charities, celebrities, corporates and the general public. With strong public support for the campaign, now is the time to encourage your corporate supporters and contacts to get behind Captain Tom 100.
In the toolkit you’ll find assets that will help you reach out to influencers and encourage them to raise money for your charity.
Finally, we would love to hear your stories and the incredible challenges your supporters are taking on. Please send them to email@example.com. We will use them to amplify the Captain Tom 100 campaign and help inspire hope far and wide in the run-up to, and also across, the actual Captain Tom 100 weekend. Please note: we may consider sharing some of these with the media, so only send in your stories if you are comfortable with this.