Help for Heroes – Brand Marketing Manager


At Help for Heroes, we believe those who serve our country deserve support when they are wounded. Every day, men and women have to leave their career in the Armed Forces as a result of physical or psychological wounds; their lives changed forever. We help them, and those still serving, to recover and get on with their lives.

And who are we you’re wondering? We are experts and beginners. Generalists and specialists. Ordinary people with an extraordinary passion towards making a positive change to the lives of our veterans (and having fun while doing it).

As One Team we share a philosophy – I.C.A.R.E. It’s the way we walk and talk, the way we interact with others and how we approach everything we do. We are:

Innovative – Collaborative – Authentic – Resourceful – Energetic.

We have an incredible opportunity for a Brand Marketing Manager to join our team.

Please see below for more information on what just might be your future role.

About You

Do you have a passion for brands and experience in developing strategies and plans and executing campaigns that drive brand engagement and affinity?

Do you love storytelling and building a connection with customers who are as passionate about the brand as you are?

Do you have experience across the marketing mix, and a strong understanding of digital activation and content development for social and web?

Are you as comfortable with creative judgement as you are with interpreting data and analytics?

Are you a team player who enjoys working in a dynamic and fast-paced environment, is self-motivated and prides themself on excellent communication skills, attention to detail and the ability to prioritise and manage multiple campaign elements?

Can you build strong relationships through collaboration with both internal and external colleagues, to achieve our shared goals?

About the Role

You will be responsible for delivering effective brand marketing activity and campaigns that drive brand affinity, supporter engagement and brand consideration. The good news is most people have heard of Help for Heroes. What you’ll be doing is helping to create the connection with our cause and ensuring Help for Heroes is relevant to people today.

You’ll be developing integrated marketing and channel plans for brand activity and campaigns, collaborating with the wider Marketing, PR and Comms teams and external agencies on this.

You’ll be mapping our brand content plans to drive engagement on our social channels.

You’ll develop strong briefs and work with our in-house team and external agencies to develop compelling creative and content for paid, owned and earned channels.

You’ll be setting clear KPIs, tracking performance against these and taking remedial action where needed.

You’ll line manage, support and develop a Brand Marketing Executive.

This is a role where brilliant collaboration with Marcomms colleagues, fundraising, recovery teams and others is going to really help drive success.

About the Team

You’ll be joining a team with a real mix of skills and experience. We’ve had a number of new starters this year, so you won’t be the only new person, and many who have been with the charity for 3 years or more.

It’s a really supportive team, we work collaboratively, with energy and purpose. It’s not a place of egos, just people who are passionate about what they’re doing, thrive working in an empowering environment, love the brand and the cause.

Like what you see? Get in touch and apply here!

If you have any questions about the role or need further information please do not hesitate to contact us via email to

We look forward to hearing from you.

Applications close 18 July 2021.

Our Executive Members

By @Cobseo 54 years ago

Afghanistan support

In light of recent events in Afghanistan, please find information and support resources here