Help for Heroes – New Business Development Manager

At Help for Heroes, we believe those who serve our country deserve support when they are wounded. Every day, men and women have to leave their career in the Armed Forces as a result of physical or psychological wounds; their lives changed forever. We help them, and those still serving, to recover and get on with their lives.

And who are we you’re wondering? We are experts and beginners. Generalists and specialists. Ordinary people with an extraordinary passion towards making a positive change to the lives of our veterans (and having fun while doing it).

As One Team we share a philosophy – I.C.A.R.E. It’s the way we walk and talk, the way we interact with others and how we approach everything we do. We are: Innovative – Collaborative – Authentic – Resourceful – Energetic.  We have an incredible opportunity for a New Business Development Manager to join our team. Please see below for more information on what just might be your future role.

Job Purpose

Working as part of the New Business team, to create and develop new business opportunities to achieve long term sustainable income and attract new commercial, fundraising and strategic corporate partnerships for Help for Heroes.


  • Identifying, researching and cultivating new commercial, fundraising and strategic opportunities which will generate an additional £350k each year
  • Working with the New Business team to manage and cultivate a pipeline of opportunities which will include research, proposal development, reporting and key administrative tasks
  • Delivering against individual and Corporate team targets

Main Responsibilities

  • Develop the prospect list for new partnerships and manage a pipeline of opportunities in line with the corporate fundraising strategy
  • Research prospective corporate partners, making sure the information gathered is accurate, compliant with Help for Heroes’ policies and appropriate to enable an approach to be made
  • Create and deliver compelling, innovative and engaging propositions and materials to inspire potential corporate partners
  • Negotiate and manage contracts for secured new business and handover secured new partners to our Account Management Team
  • Update the CRM with New Business information, ensuring that we are fully compliant with GDPR
  • Use the CRM to produce monthly reports, highlighting progress against income targets and expected income from the pipeline

Essential Knowledge, Skills & Experience

  • Previous experience of working in the commercial sector and/or previous experience of working in the charity sector
  • Proven record of securing 6 figure partnerships
  • Experience of managing and building relationships, and delivering on targets
  • Strong understanding of the Corporate Social Responsibility agenda
  • Strong understanding of donor cultivation
  • Strong negotiation skills
  • Excellent written and oral communication skills and the presence to communicate to a variety of audiences in a clear, inspiring and confident way
  • Excellent project management skills
  • Excellent administrative and organisational skills
  • Experience of working in a busy, fast-paced environment, organising and planning own work, juggling competing demands, establishing clear timelines and priorities in order to meet deadlines
  • Strong IT skills including Word, Excel and PowerPoint

Desirable Knowledge, Skills & Experience

  • Experience of sales, business development and lead generation
  • Experience of securing minimum five figure income partnerships
  • Experience of working with Microsoft Office 365, particularly SharePoint
  • Experience of using a CRM system to maintain up-to-date and accurate donor records
  • Knowledge of corporate social responsibility (CSR) and Environmental, Social, Governance (ESG) and current trends in corporate fundraising across the UK

Desirable Qualifications

  • Professional fundraising qualification would be advantages

Key Competencies & Behaviours

  • Self-starter and self-motivated, with ability to work both independently and collaboratively with team members and colleagues across Help for Heroes
  • An ability to think laterally and creatively, and drive to make a real difference
  • Personal, professional and able to comfortably communicate with a variety of stakeholders, tailoring communication and influencing style accordingly
  • Excellent at building and nurturing relationships, strong customer care ethos, understanding, empathetic
  • Displays a positive, empathetic, patient, polite and friendly manner
  • Displays the highest levels of integrity, confidentiality and commitment
  • Calm under pressure, excellent multi-tasker and project manager
  • Flexible and responsive, effectively seeking solutions and solving problems
  • Demonstrates strong skills in prioritisation and time management
  • Analyses information quickly and communicate in a concise and articulate manner
  • A passion for supporting wounded veterans and their families
  • Flexible re. hours of work
  • Able to travel to partner locations for meetings

Help for Heroes is committed to safeguarding and ensuring the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment. The suitability of all prospective employees or volunteers will be assessed during the recruitment process. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI).

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