SSAFA, the Armed Forces charity, has just appointed Olympic Gold Medallist Will Satch as its latest celebrity Ambassador.
Speaking about the appointment of the Olympic Rower, Lieutenant-General Sir Andrew Gregory, chief executive SSAFA said:
“Before we appoint a celebrity Ambassador, we at SSAFA talk to our beneficiaries about which public figures inspire them. Those in the serving community tell us that they greatly admire British Olympians and those who understand how military life works from a personal perspective.”
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