RAF Association – Digital Marketing Executive


£35217 – £37070

Based at our HQ in Leicester with agile working

The RAF Association has a clear objective: to help sustain a resilient and empowered RAF community, including serving personnel, RAF veterans and their families. Through our sector leading services, we offer friendship to the isolated and lonely, sheltered housing for those who want to remain proudly independent and childcare to serving personnel on RAF stations.  We work closely with partner organisations, including other military charities, and have a strong bond with our donors and supporters, giving us the confidence to deliver for our beneficiaries when they need us.

With thousands of members across the UK and further afield, plus hundreds of dedicated employees and volunteers, we have the network and experience needed for a personal one-to-one approach. We work together to make sure no one is ever left behind.

What to expect from the role

The Digital Marketing Executive is responsible for the development and day to day management of all digital marketing activity. Leading the digital marketing team, the role will ensure the RAF Association Group’s web properties offer the best user experience and they are optimised to achieve the most conversions while being recognised as the market-leading destination for RAF community-related information.  In addition,, the role will also contribute to wider organisational marketing, communication and engagement planning and implementation.

How you can make a difference

You will be responsible for managing our digital marketing output and performance, ensuring effective planning and delivery of activity is achieved to maximise engagement and meet agreed programme objectives.  You will be confident in utilising a wide range of analytical tools to understand customer behaviours in order to optimise user experience to improve conversions and enrich customer journeys. You will be take a ‘hands on’ approach managing product development from requirements through to launch by working closely with web development, IE, and CRM.

About you

With a solid background in digital marketing you’ll have in depth experience of delivering integrated digital campaigns along with up to date knowledge of UX including accessible design principles, information architecture and usability analysis. You will be confident in using a range of analytical tools along with experience in search engine optimisation strategy and tracking script implementation. As our subject matter expert you will  lead digital marketing activity taking line management responsibility for our Social Media Officer, providing advice and guidance where needed to support their performance and development.

Applicants must have the right to work in the UK as we are unable to enter sponsorship agreements at this time.

It is highly recommended that you read the supporting role profile and person specification prior to applying for the role. This is available to download on our website www.rafa.org.uk

What we offer

  • Fantastic environment committed to really making a difference
  • Generous annual leave – 36 days including public holidays and time off over the Christmas period
  • Additional paid leave for medical appointments
  • 5% employer pension contribution under salary sacrifice (subject to matched employee contribution)
  • Company sick pay (after qualifying period)
  • Free eye tests and a contribution towards glasses
  • Employee assistance programme – confidential helpline for advice and support
  • Free onsite car park
  • Cycle to work scheme
  • On site shower and locker facilities
  • Close to park and ride

Our modern open plan office has air conditioning, a café style kitchen area and  quiet break out zones for when you need a little bit of time to relax and recharge.

Want to join us?

You may find it helpful to have a look at our website to have an understanding of who we are and what we do. In order to make your application really stand out, please take some time to review that your information is up to date as we will initially consider your skills and experience based on your CV which align with the role profile and person specification.

Please also consider attaching a cover letter as this can really bring your CV to life!  If your motivation, skills and experience match our criteria we will be in touch to arrange a first stage short telephone interview to find out more about your job history, and most importantly about you as a person.

When you are happy with your CV and cover letter, please send to jobs@rafa.org.uk

Want to know more?  Then please contact Liam Clark-Brown, Head of Engagement, on liam.clark-brown@rafa.org.uk who will be happy to answer any questions you may have.

We reserve the right to close this opportunity early so please do not delay in applying as we’d love to hear from you.

Closing date: 12 Noon Monday 10 October

Interview date: Monday 17 October 2022

The RAF Association is a Disability Confident Employer, please get in touch if you require any assistance with the application process.

Our Executive Members

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