RAF Association – Digital Marketing Manager


£41774 – £43973

Based at our HQ in Leicester with agile working

The RAF Association has a clear objective: to help sustain a resilient and empowered RAF community, including serving personnel, RAF veterans and their families. Through our sector leading services, we offer friendship to the isolated and lonely, sheltered housing for those who want to remain proudly independent and childcare to serving personnel on RAF stations.  We work closely with partner organisations, including other military charities, and have a strong bond with our donors and supporters, giving us the confidence to deliver for our beneficiaries when they need us.

With thousands of members across the UK and further afield, plus hundreds of dedicated employees and volunteers, we have the network and experience needed for a personal one-to-one approach. We work together to make sure no one is ever left behind. 

What to expect from the role

The Digital Marketing Manager is responsible for driving rich digital user experiences, engagement and interactions, by leading the development and implementation of an organisational wide digital marketing strategy that stimulates growth in membership, volunteering, welfare and wellbeing services and income generation. The role will lead the Digital Marketing team in translating strategy into delivery.   In addition, the role facilitates digital innovation and supports data quality and integrity projects.

How you can make a difference

As an experienced Digital Marketing Manager, you will lead the Digital Marketing Team, providing expert advice and leadership to achieve optimum results. Your skills in designing and implementing digital marketing strategies will ensure a results orientated approach where decisions are based on quality data and insight. You will use your knowledge to develop and deliver activity in line with the project and activity commissioning processes. As a key member of the management team, you will collaborate closely with senior managers to understand key business challenges and design digital projects that will guide strategic decisions and uncover optimisation opportunities. Along with overseeing the development of the Group digital infrastructure, you will be fully involved in supporting colleagues to develop a fuller understanding of digital audiences in order to engage with them in ways that are relevant, inspiring and targeted to meet their needs.

About you

We are looking for an experienced Digital Marketing Manager with a passion for designing and delivering the highest quality user experiences as well as facilitating digital innovation. Educated to degree level, or with equivalent specialist experience, you will be able to bring significant experience of developing and managing successful B2C digital strategies and campaigns across multiple organisational strands and objectives. You will have a robust knowledge and experience of digital marketing technology along with a thorough understanding of applicable legislation and ethical codes of practice. Extensive relationship management skills are integral to the role with the ability to facilitate and influence stakeholders.

Applicants must have the right to work in the UK as we are unable to enter sponsorship agreements at this time. 

It is highly recommended that you read the supporting role profile and person specification prior to applying for the role. This is available to download on our website www.rafa.org.uk  


  • Agile working policy to achieve the perfect work/life balance
  • Generous annual leave – 36 days including public holidays
  • Additional paid leave for medical appointments
  • 5% employer pension contribution under salary sacrifice (subject to matched employee contribution)
  • Company sick pay (after qualifying period)
  • Free eye tests and a contribution towards glasses
  • Employee assistance programme – confidential helpline for advice and support
  • Free onsite car park.
  • Cycle to work scheme
  • On site shower and locker facilities
  • Close to park and ride

Our modern open plan office has air conditioning, a café style kitchen area and quiet break out zones for when you need a little bit of time to relax and recharge.

Want to join us?

If, after reading the role profile, you would like to ask us any questions, or have an understanding of the day to day responsibilities of the role, then please feel free to have an informal chat with Liam Clark-Brown (Head of Engagement) Please email Liam with your contact details liam.clark-brown@rafa.org.uk

You may find it helpful to have a look at our website to have an understanding of who we are and what we do. In order to make your application really stand out, please take some time to review that your information is up to date as we will initially consider your skills and experience based on your CV which align with the role profile and person specification.

Please also consider attaching a cover letter as this can really bring your CV to life!  If your motivation, skills and experience match our criteria we will be in touch to arrange a first stage short telephone interview to find out more about your job history, and most importantly about you as a person.

When you are happy with your CV and cover letter, please send to jobs@rafa.org.uk

We reserve the right to close this opportunity early so please do not delay in applying as we’d love to hear from you.

Closing date: 12 noon Friday 7 October 2022

Interview date: Thursday 13 October and / or Friday 14 October 2022

The RAF Association is a Disability Confident Employer, please get in touch if you require any assistance with the application process.

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