RAF Central Fund

RAF Central Fund – Commercial Development Manager


Want to work with a friendly, fun team in the charity sector with flexible, hybrid working?

The RAF Central Fund is a charity dedicated to safeguarding the health and wellbeing of serving personnel principally through the funding of sport and physical activities. Every year we deliver integral support to individuals, RAF Stations and Sports Associations through our grant funding programmes to enhance their time whilst serving. Ultimately, we want everyone regardless of their role, rank, physical ability or competing level to have access to sports facilities, equipment and training.

The successful candidate will work collegiately with stakeholders and lead on delivering commercial benefits to RAF sport through commercial and charitable income generation, partnerships and procurement.

Job title: Commercial Development Manager

Reports to: Chief Executive Officer

Location: Hybrid – working from home and the Fund’s offices in Buckinghamshire with some travel

Hours: 37.5 hours per week

Salary: Up to £46,000 plus bonus and benefits

Key Purpose: 

Working collegiately with stakeholders, the Commercial Manager will lead on delivering commercial benefits to RAF Sport through commercial and charitable income generation, partnerships and procurement. Key responsibilities of the role include:

Commercial Income Generation

  • To provide proactive account management of existing sponsorship and commercial partner relationships on behalf of RAF Sport and its constituent Sports Associations
  • To provide coaching, advice, and support to the Sports Associations to identify and develop their rights offer to potential sponsors and partners
  • In collaboration with key stakeholders to define, articulate and value the rights and then bring to market having developed a matrix of sector specific target partnerships
  • To develop and manage a portfolio of centralised RAF Sport assets and rights
  • To manage the sponsorship assets portfolio effectively and efficiently on behalf of RAF Sport and its constituent Sports Associations to achieve best value
  • To prospect, negotiate and convert new sponsorship and partnership opportunities both within and beyond the defence sector
  • To proactively manage relationships with 3rd party agents to ensure best value for RAF Sport
  • To achieve agreed annual income targets through a combination of proactive generation of new business, and renegotiation of existing contracts and relationships

Charitable Income Generation

  • To work collegiately and collaboratively with colleagues across RAF Sport, including the Directorate of Sport and the RAF Sports Associations, to develop and implement a plan for diversifying charitable income for the benefit of RAF Sport
  • To identify, develop and exploit opportunities to generate income from a range of sources including but not limited to membership subscription models, fundraising and appropriate charitable grants and/or partnerships
  • To work with stakeholders, both internal and external, in undertaking a feasibility study of a social enterprise model for the provision and management of sporting and associated facilities for RAF Sport


  • To review existing procurement practice across RAF Sport, identifying opportunities to improve both the value for money and commercial benefit achieved for the good of RAF Sport
  • To support the development of efficiencies and economies of scale that bring enhanced value and benefit to RAF Sport
  • To work collegiately and collaboratively with colleagues across RAF Sport, to develop a plan for a procurement model that increases the efficiency and effectiveness of purchasing throughout RAF Sport
  • To manage contracts effectively and efficiently across all areas of procurement, from tendering to account management to exit as required, to ensure such contracts provide best value for RAF Sport
  • To ensure that RAF Sport procurement is transparent, ethical, and sustainable, and that this can be measured and demonstrated in an auditable manner
  • To ensure that all RAF Sport procurement is compliant with applicable legislation, regulation and policy and consistently demonstrates industry best practice


  • To be an ambassador for RAF Sport, through the demonstration of behaviours aligned to the values of the service
  • To undertake any other reasonable tasks at the request of your line manager

This role profile is not exhaustive, it is subject to review according to future developments in the charity.

Person Specification:

  • At least 3 years’ experience of working within a commercial development role
  • Demonstrable experience of contract negotiation review and management
  • Demonstrable experience of successfully managing an end to end and business to business sales process
  • Demonstrable experience of managing a formal procurement process
  • An understanding of the sports business landscape
  • Full UK driving licence

If you’d like to join the team please send your CV and a covering letter to KHansford@rafcf.org.uk

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