***THIS JOB VACANCY HAS NOW CLOSED***
Full time, permanent contract, working 37 hours per week
Based in Aylesford, Kent with travel
Salary: £30-32,000 per annum
Main purpose of job:
The role is accountable for increasing online revenues. The responsibilities range from: managing our online ecommerce platforms and product listings, supporting the head of marketing with annual campaigns to create engaging e-commerce ads that achieve maximum conversion rates to increase revenue for our online shop.
You will have an entrepreneurial spirit and a can-do attitude and won’t be afraid to get your hands dirty. In addition, you will have the opportunity to develop products in our range.
Key Responsibilities:
Strategy and Planning:
- Develop RBLI’s e-commerce strategies in order to hit our online revenue targets
- Plan and execute marketing activities to support product launch deadlines and campaign dates
- Analyse online visitor traffic and behaviours to enhance customer experience to increase better outcomes
- A/B testing in order to improve conversion rates and increase revenue
- Identify new audiences and products to attract new revenue opportunities
- To set up and track end to end online visitor activities in order to submit a detailed report on e-commerce KPIs on a weekly, monthly, and quarterly basis
Day-to-day Operation:
- Manage and update RBLI’s Shop which sits on the Shopify platform
- To work with internal and external teams to improve the shop experience
- To add, amend and delete products, to ensure the correct price and description is added after sign off
- Ensure we have quality product photography on the shop
- Descriptions are correct and up-to-date
- Make sure all the customer touch points and messages are correct, timely, recorded and archived
- To submit any new product cost sheets and recommended pricing to accounts before uploading into the online shop
- Work with the relevant teams to ensure online adverts are optimised and performing at maximum level
- Work with our social media team to add activities to the calendar to help drive traffic to the website and store
- Create relevant, valuable and engaging content for RBLI’s target audience
- Oversee the e-commerce experience and related workflows to provide the best online experience across the entire customer journey
- Handle all customer queries and complaints
- Collaborate with the Manufacturing Teams on product development
- Monitor customer feedback and reviews online and provide feedback for the company
- Report on inventory and logistics to make sure we are well stocked to ensure we don’t run out of products To ensure you manage customer expectations at all times
- Work with third party PPC team and designers, internally and externally
Personal Attributes:
- Confident, self-motivated and proactive with the ability to use initiative and take responsibility for identifying and solving problems and engaging colleagues to deliver successful projects
- Well organised with excellent planning skills; analytical, a logical, systematic thinker with strong attention to detail and ability to prioritise and manage a busy workload
- Flexible, adaptable and innovative with a positive approach to change
- Possess tact, diplomacy and have the ability to communicate and act as an advocate at all levels both within an organisation and with external agencies and partners
- Possess well-developed customer service skills to both internal and external customers (colleagues and clients)
- Commercial or charity sector background an advantage
- Excellent, collaborative team player
Skills & Qualifications Required:
Essential:
- Minimum of 2 years of working experience, with at least one year, focused on e-commerce and knowledge of Shopify or other similar e-commerce platforms
- Strong analytical skills, proficiency with Excel and Google Analytics, with a thorough understanding of ecommerce marketing funnel, including Search Engine Marketing (SEM), Google ad words, pay-per-click campaign, and data tracking
- A growth mind-set that can analyse an issue, identify an opportunity, and develop tactics to drive change in a logical way
- Evidenced track record delivering against sales, reach and/or engagement targets
Desirable:
- Bonus: HTML/CSS, Adobe Creative Suite
- Bachelor’s Degree in Business, Marketing, CIM or related fields is desirable
Benefits:
RBLI offer 25 days holiday allowance per annum, a Group Flexible Retirement Plan and Life Assurance.
If you wish to be considered for the above role, forward your CV and covering letter including a supporting statement to recruitment@rbli.co.uk. RBLI is an equal opportunities employer.
* RBLI reserves the right to remove a vacancy at any time prior to the published closing date
NO AGENCIES
Closing Date: Friday 28 August 2020