SSAFA – Individual Giving Manager


Salary – £42,000 

37.5 hours 

SSAFA Central Office, London, EC3R 8AD  

A fantastic opportunity has arisen for a full time Individual Giving Manager to join the Fundraising team at SSAFA, the Armed Forces charity.  The IG team has a strategic role to play in developing a sustainable fundraising model for SSAFA over the next few years. This role offers the successful candidate the opportunity to make a significant contribution towards that.

SSAFA, the Armed Forces charity, is the UK’s oldest tri-service charity and provides lifelong support for serving personnel, veterans and their families.  Last year, SSAFA helped 82,001 people from the Armed Forces family to get back on their feet. From the youngest recruit to the oldest veteran, no one’s service is ever forgotten. We provide hope, welfare and financial support for as long as it takes to give back independence and dignity to all those who turn to us for help.

About the role

We are looking for a team player with an excellent track record in individual giving fundraising, with excellent knowledge and experience of warm supporter, donor upgrade and acquisition campaigns.

You will be responsible for managing and delivering both donor retention and acquisition appeals and mailings. Working with internal colleagues in marketing, design and digital, and external suppliers, you will also be responsible for briefing and managing the creative and print production schedules; delivering high-level engagement and valuable lifetime supporter journey experiences for SSAFA supporters. You will also be responsible for the development and growth of our in-memory giving and lottery programmes.

About the team 

This role sits within the Individual Giving and Legacies team. Reporting to the Head of Individual Giving and Legacies, you will manage a team of two – Senior Individual Giving Officer and Individual Giving Officer. You will also work closely with the Legacy team, as well as liaise with our other fundraising teams – Major Giving, Commercial and Corporate Partnerships, Events and Community – to ensure that we are maximising the supporter experience and building high-value relationships with our donors.

About you

To carry out this role successfully you will have a track record of:

  • developing and executing successful DM fundraising campaigns
  • engaging effectively with both internal and external stakeholders
  • building high-engagement supporter journeys
  • CRM databases
  • managing production schedules, including print
  • working with creative and content assets.

SSAFA is an employer that values the diversity of its workforce and welcomes applications from all sections of the community.

No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

For further information

If you have any queries or would like to speak to someone about this role, please contact Liz Graham on 020 7464 9203 for an informal discussion.

To apply, visit SSAFA’s website

Closing date: Midnight on 12 January 2020

Interviews: TBC.
If you are invited to attend an interview you will be required to undertake an aptitude test.

SSAFA is an Equal Opportunities Employer and is committed to using the Disclosure & Barring Service.

If you wish to apply for any of our vacancies you will be asked to answer some screening questions before completing an application form and uploading your CV.  Personal data to progress your application for employment is covered under the General Data Protection Regulations (GDPR) Article 6 Section 1b and Article 9 2b and c. Your details will not be used for any other purpose or shared with a third party without your permission.  Data on unsuccessful candidates will be retained for one year from the vacancy being filled. If you take up employment with us, your information will be held for the duration of your employment plus six full calendar years. Further details are contained in SSAFA’s Privacy Statement at

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