SSAFA – Regional Digital Marketing Executive


£28,000 per annum

37.5 hours per week

Central Office, London with flexibility to work remotely

A fantastic opportunity has arisen for a full-time Regional Digital Marketing Executive to join the Digital Team at SSAFA, the Armed Forces charity.

SSAFA, the Armed Forces charity, supports the person behind the uniform; any time they need us, in any way they need us, for as long as they need us. Every year, SSAFA helps more than 85,000 people from the Forces family to get back on their feet; those currently serving, reserves, veterans and their families. Support is there for people at any stage in their military career; from the youngest recruit to the oldest veteran – no one’s service is ever forgotten. We give hope, help and personal support for as long as it takes to get that person’s life back to where they want it to be.

About the role

The Regional Digital Marketing Executive will maintain, curate, and help grow SSAFA’s brand through our existing local social media channels and web presence.

The Regional Digital Marketing Executive will be responsible for driving content to increase SSAFA’s reach and engagement at branch / regional level, in collaboration with the Global Social Media Manager. This includes monthly reporting on reach and engagement.

Working with specialist services teams, the role will allow SSAFA’s clients to be supported through their preferred contact methods and touchpoints via our local social media channels and website.

This role is vital to enable our supporters and people looking for help to experience the best possible service when they come to SSAFA through our local social media and web channels, working with the Volunteer Operations and Volunteer Experience teams and local volunteers to support our local branch social media activity across the UK, and working collaboratively with SSAFA’s branch volunteer network.

The Regional Digital Marketing Executive will be responsible for managing 12+ Digital Marketing Volunteers across SSAFA’s volunteer network to deliver best practice, training, and technical guidance – helping to develop unique local social media content and maintain a varied, relevant, and engaging content calendar. The role will also develop local paid Facebook strategy, working with the Global Social Media Manager, to streamline branch fundraising, volunteer recruitment and client outreach activity.

About you

We are looking for an individual who is educated to degree level or with relevant practical experience. Previous experience of the voluntary sector and working in social and digital media is desirable.

To carry out this role successfully you will have a solid understanding of the use of a range of social media platforms, including paid activity for brand awareness, client outreach, volunteer recruitment, and fundraising. You will have experience of using enterprise social media management tools such as Falcon, Sprout, Hootsuite, or similar, and data analysis skills including experience of Excel to draw actionable insights. You will be familiar with Google and Bing Business Listings.

We are looking for a passionate individual, who demonstrates attention to detail, and is supporter oriented. You will be flexible in carrying out a range of related duties, be comfortable with multitasking, and show an organised approach to work.

SSAFA is an employer that values the diversity of its workforce and welcomes applications from all sections of the community.

No agencies, please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

For further information

If you have any queries or would like to speak to someone about this role, please contact Peter Blair, Global Social Media Manager on 07941 334434 for an informal discussion.

To apply, visit SSAFA’s website

Closing date: Midnight on Monday 24 May 2021.

Interviews: Friday 4 June and Tuesday 8 June 2021.

SSAFA is an Equal Opportunities Employer and is committed to using the Disclosure & Barring Service.

If you wish to apply for any of our vacancies you will be asked to answer some screening questions before completing an application form and uploading your CV. Personal data to progress your application for employment is covered under the General Data Protection Regulations (GDPR) Article 6 Section 1b and Article 9 2b and c. Your details will not be used for any other purpose or shared with a third party without your permission. Data on unsuccessful candidates will be retained for one year from the vacancy being filled. If you take up employment with us, your information will be held for the duration of your employment plus six full calendar years. Further details are contained in SSAFA’s Privacy Statement at


Our Executive Members

By @Cobseo 54 years ago

Afghanistan support

In light of recent events in Afghanistan, please find information and support resources here