SSAFA – Senior Paid Media Executive


London, Greater London (Hybrid)
£35,000 per year

We are seeking an experienced Paid Media Executive to join the Digital Content & Engagement workstream on a fixed-term contract to plan, implement, monitor, and improve paid advertising campaigns across our digital channels, such as paid social media, PPC, display, and other websites, to help increase engagement and income.

This is a key role in the team where you will be instrumental in helping to grow the SSAFA brand, reach new supporters, and ensure that people in the Armed Forces community know where to go when they need help.

In this role, you will help us find innovative new ways to achieve these goals, boosting exposure on existing channels such as Facebook, Instagram, and Google ads, while also helping us develop opportunities on channels such as TikTok, LinkedIn and other platforms we discover.

Bringing an analytical, data-driven mindset to the role, you will support the Digital Content & Engagement Manager in developing and implementing our paid media strategy. Working closely with the Marketing & Brand, PR, Events, Volunteering, Fundraising and Commercial teams, you will take the lead on researching the most effective channels and approaches to reach our target audience.

You will bring expertise in tools such as Google Analytics and social media ad platforms, which will feed into existing marketing and communications reports and help the Digital Content & Engagement team develop a complete picture of engagement with its services.

Day-to-day, you will be creating, analysing, optimising, and reporting on compelling campaigns with a diverse range of goals, writing high-quality copy across digital channels, creating engaging visual content, and oversee the effective moderation of comments on activity.

About the team

As part of the SSAFA team, you’ll be welcomed warmly into an inclusive, supportive, and friendly workplace. As a charity, we work hard to provide high-quality services to the people we help, but we also work hard to look after those who make that possible.

The Senior Paid Media Executive will join the Digital and Innovation team, which is part of SSAFA’s Marketing department. We’re a small, dedicated, and friendly team who support one another to deliver the best outcomes for the charity.

Although you’ll take the lead on our paid activity, you won’t be expected to work alone or figure it out yourself. You will be fully supported by your line manager, teammates, and department head to discover the best way to help SSAFA achieve its digital goals.

You will also have access to a wide range of development opportunities, whether that’s learning new skills, such as website management or email strategy, from your colleagues, taking online courses via LinkedIn Learning, or undertaking sponsored training programmes. You will be encouraged and supported to develop your skills in the way that works best for you.

About you

This is a senior role, so experience working directly on paid campaigns is required. This includes planning and executing paid digital campaigns (search, social and display) and assessing keywords and ad groups to optimise performance. You will be able to advise on the best practices when using digital platforms for paid social, paid search and display advertisements to increase awareness and engagement.

You will also have a good understanding of which platforms drive the best engagement and response amongst different target audiences and will be comfortable creating engaging content for a range of specific audiences.

Alongside expertise in paid media management, you will also bring other skills such as project management, stakeholder engagement, analytical thinking, problem-solving, and creativity to the role.

However, we don’t expect you to tick every box in terms of skills and experience; more important is a positive, helpful attitude and a willingness to learn. This has the potential to be a diverse role, and we’d actively encourage and support you to make it your own.

You may already be working in a similar role and looking for a change in industry or eager to undertake meaningful work with a charitable organisation.

We would also welcome applications from those currently working in junior paid media executive roles or social media managers with paid experience looking to take the next step in their careers.


SSAFA, the Armed Forces charity is a trusted source of support for serving personnel, veterans and their families in their time of need. In 2022 our trained teams of volunteers and employees helped more than 59,000 people, including veterans, serving personnel (regulars and reserves) and their families.

SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way, they need us

Diversity and Inclusion at SSAFA

SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.

Closing date: Midnight on 26 October 2023. Please note that the vacancy may close early if we receive a high volume of applications.

Interviews: W/c 30 November 2023

Apply here.

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