The Poppy Factory – Marketing & Digital Manager


Full Time:   37.5 hours

The Poppy Factory, Richmond

Salary: circa £35,000 per annum

Are you an ambitious communications professional, passionate about leveraging digital marketing tools to support veterans with health conditions into meaningful employment?

Since 2010 The Poppy Factory employability service has facilitated over 1000 job starts for Veterans who experience some form of disability or health challenge in relation to work. Demand for our service has grown significantly; we are ambitious about supporting many more wounded, injured or sick veterans into sustainable work.

We have an exciting opportunity for a creative and enthusiastic Marketing & Digital Manager to join our Communications team. The role plays a leading role in developing, shaping and delivering The Poppy Factory’s marketing and digital strategy, raising the profile of the work we do. Working in partnership with the Fundraising and Employability teams, as well as colleagues within the Communications team, the Marketing & Digital Manager will develop integrated campaign plans.

At the heart of the role is the responsibility for driving and embedding a marketing strategy for engaging new and existing audiences while enhancing the visitor and supporter experience. The role is responsible for expressing The Poppy Factory’s brand externally across a range of digital channels from website to social media, along with internal communications.

The ideal candidate will be able to demonstrate their considerable practical marketing experience, operating at an influential level. The ability to think creatively about how digital technologies and social media can enhance The Poppy Factory’s brand is vital, along with excellent written communication skills. The successful candidate will be comfortable both developing and delivering creative content strategies and also championing the use of analysis and insight to evaluate performance and optimise decision making.


The Poppy Factory aims to be an exemplar employer.  We provide competitive terms and conditions of employment including:

  • A generous Company Pension scheme
  • Company-paid life assurance
  • Funding available for training and development as appropriate.

How to apply

For the full job description and more information about the role, please click here to download the candidate pack.

To apply for this position please prepare your CV and a covering letter clearly outlining how you meet the essential criteria in the person specification. You may address your covering letter to Joanna Jacobson, Head of Communications.

The deadline for completed applications is midnight on Thursday 25 July.  Please note that we cannot accept late or incomplete applications. Interviews are expected to take place in week commencing 29 July.

For an informal conversation about the role, please contact Joanna Jacobson on 07387 415414.

Apply for the role of Marketing & Digital Manager

Equality, Diversity and Inclusion

The Poppy Factory is committed to equality, valuing diversity and promoting inclusion.  Our commitment is to take positive measures to recruit people from underrepresented groups, and we actively encourage applicants from diverse backgrounds. As a Disability Confident employer, we offer a guaranteed interview for any job applicant with a disability who meets the essential criteria for the role. Please indicate in your application whether you wish to be considered under this scheme. We are also happy to discuss reasonable adjustments to the application or interview process to accommodate disabled candidates.

We are a family friendly employer and happy to discuss flexible working.

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