Help for Heroes – Supporter Development Officer


Salary: up to £29,341.00
Location: Home Based
Deadline: 31/08/2022 23:59

At Help for Heroes, we believe those who serve our country deserve support when they are wounded. Every day, men and women have to leave their career in the Armed Forces as a result of physical or psychological wounds; their lives changed forever. We help them, and those still serving, to recover and get on with their lives.

And who are we you’re wondering? We are experts and beginners. Generalists and specialists. Ordinary people with an extraordinary passion towards making a positive change to the lives of our veterans (and having fun while doing it).

As One Team we share a philosophy – I.C.A.R.E. It’s the way we walk and talk, the way we interact with others and how we approach everything we do. We are: Innovative – Collaborative – Authentic – Resourceful – Energetic. We have an incredible opportunity for a Supporter Development Officer to join our team. Please see below for more information on what just might be your future role.

You understand audiences and their motivations for giving, and you want to be a part of an Individual Giving programme you can be proud of. You love a challenge, enjoy working with a variety of personalities and opinions, and want the chance to make a massive difference at an amazing charity. If you believe those who have served our country, and their loved ones, deserve the support they so rightly deserve when they are wounded, this could be your next role.

Every day, men and women leave a career they love in the Armed Forces as a result of physical or mental wounds, with their lives changed forever. Help for Heroes supports them, and those still serving, to recover and get on with the rest of their lives. Our unique approach relies on dynamic fundraising and that’s where you come in.

In this role you’ll be involved in creating fabulous online and offline campaigns that inspire people to engage with and donate to this incredible charity. You’ll manage donor development campaigns driven by audience insight and best practice. You know what makes a good direct response campaign, and how to get the best out of colleagues and suppliers. We’re not saying it’s going to be easy, but you’ll succeed by being determined, focused and working well with others.

The job can be remotely based and you’ll occasionally travel to Wiltshire, London and elsewhere to meet supporters, wounded veterans and colleagues.

Job Purpose

To support the charity’s income growth plan by maximising lifetime value of donors in Individual Giving.


  • Planning and delivering campaigns that achieve KPIs for donor retention and acquisition.
  • Supporting the Commercial directorate’s strategic priority of building a strong and active supporter base.

Main Responsibilities

Fundraising campaign delivery

  • Plan and deliver retention campaigns that maximise net income.
  • Support the delivery of acquisition campaigns that attract and engage target audiences.
  • Ensure communications faithfully represent the experiences of wounded veterans and their families.
  • Report campaign performance against objectives, identifying and sharing learnings among the team and other colleagues.
  • Update the team’s monthly KPI report – maintaining and developing it to meet the emerging needs of the team

Development of supporter stewardship journeys

  • Create and develop stewardship communications for regular givers and payroll givers, ensuring donors have a great experience so they keep giving and their lifetime value is maximised.
  • Create and develop stewardship communications that drive and inspire engagement, giving and loyalty from other supporter groups.

Collaborative working

  • Build and manage effective working relationships with colleagues, ensuring they understand audience and campaign objectives, and deliver good quality support to brief and to deadline.
  • Build and manage effective working relationships with agencies and other external partners, with clear measurable objectives, and ensure they deliver the right expertise to budget and deadline.
  • Work closely with teams across Help for Heroes to develop and deliver a good supporter experience that contributes to strategic objectives.
  • Look externally for opportunities to learn about best practice and trends, and share learnings with colleagues so we can develop the best campaigns to deliver for wounded veterans and their families.


  • Ensure activities are planned and executed so they are compliant with GDPR, Code of Fundraising Practice and other appropriate legislation and regulations.
  • Work with the Data Protection Officer to understand the obligations and potential risks in relation to the above.
  • Share findings with the team to enable good decision-making for the long-term benefit of the charity.​​​​​​​

Knowledge, Skills & Experience

The best person for this job will need to:

  • Evidence a successful track record in delivering online and offline direct response campaigns, including email, social media and print.
  • Demonstrate an understanding of the needs and motivations of different audiences.
  • Show they know what contributes to a good supporter experience and why this is important.
  • Be familiar with GDPR and relevant fundraising and data legislation.

The best person for this job will have experience of:

  • Managing direct response campaigns that successfully deliver target income and other objectives.
  • Using insight, analysis and results to drive decisions.
  • Developing supporter stewardship comms or plans to engage the audience and deepen the relationship.
  • Managing internal stakeholders and external suppliers to deliver successful projects to deadline and budget.
  • Copywriting that drives engagement and direct response.

Key Competencies & Behaviours

  • Demonstrate our “ICARE” values – Innovative, Collaborative, Authentic, Resourceful, Energetic
  • Be solutions driven
  • Remain calm under pressure
  • Display the highest levels of integrity, confidentiality and commitment
  • Be able to build strong working relationships with colleagues and external stakeholders
  • Respond quickly to changing demands
  • Prioritise their work and manage time and energy accordingly
  • Lead and drive work forward to meet strategic objectives
  • Communicate in a concise and articulate manner.
  • Be flexible re. hours and location of work

Help for Heroes is committed to safeguarding and ensuring the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment. The suitability of all prospective employees or volunteers will be assessed during the recruitment process. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI).

Apply here.

Our Executive Members

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