The Royal British Legion – Veterans Gateway Marketing Lead


Job reference: R14047-18

Application closing date: 02/01/2019

Location: London

Salary: £42,000 (£37,548 plus £4,452 London Weighting) per annum pro rata.

Package: Full Time, FTC, January – September 2019. 25 days annual leave pro rata plus bank holidays, Employee Assistance Helpline, Life Assurance

Voluntary Benefits: Group Pension Plan

Job category/type: Marketing & Communications

About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.

Our Values and Behaviours

Does the following describe you?

–       A desire to provide a great customer service and support

–       Enjoy and thrive in working in teams and with others

–       Passionate about supporting the Armed Forces community and honouring their contribution

–       Come to work each day to be the best you can and to learn and develop

–       An encourager, eager to share your knowledge and experience to help others

If so then we would like you hear from you…

The Role

The Royal British Legion is looking for an experienced multi-disciplined marketer to join the Legion’s Marketing team, to play an integral role in the marketing of a critical support service to the Armed Forces community – Veterans’ Gateway.

The GBP 2 million Veterans Gateway programme, has been awarded by the MOD to a Consortium comprising of The Royal British Legion, Combat Stress, SSAFA, the Armed Forces Charity, Connect Assist and Poppyscotland; who provide the service to ensure no veteran is left behind. The service helps veterans find and access advice and support on a broad range of issues, providing a single point of contact via a 24/7 phone number and dedicated website.  This move responds to calls from veterans’ charities and groups, for help in navigating the wide range of services and organisations set up to support those who have served in the Forces.

The Marketing Lead will be responsible for the development and successful delivery of the VG marketing strategy and plan. You will ensure the necessary partners and stakeholders are working with the VG marketing team to execute the plan effectively, and continuously look for new partners and opportunities to increase awareness of VG.

You must have significant experience in aligning traditional and digital marketing to ensure an integrated marketing plan, with a significant level of experience in defining and implementing digital campaigns to support wider marketing plans, focusing on PPC, Programmatic, SEO and user-journey optimisation. Significant experience of partner marketing and how to increase awareness through owned, earned and paid partner channels will also need to be demonstrated.

This position calls for strong senior stakeholder influencing and communications skills, and excellent planning and organisation skills, with the ability to work to tight deadlines. You must be a proactive self-starter, able to work unsupervised within agreed timeframes and have the ability to work well within the changing demands of a project. You will also be responsible for the management and development of the VG Marketing Manager.

If this sounds like you and you would value a rewarding career in implementing a valuable and well-needed service for the Armed Forces community, please submit an online application via the link below.

Job Description: Click here

How to Apply: Search here

Closing date for this role is: 2nd January 2018

Our Executive Members

By @Cobseo 54 years ago

Afghanistan support

In light of recent events in Afghanistan, please find information and support resources here