Soldiers from 2 SCOTS were ready to ride them on the beaches as they get on their bikes in East Lothian to help launch the 2018 Poppyscotland Sportive. The annual mass participation cycling event later this year aims to raise funds for the leading Armed Forces charity and takes place in and around the county. Last year, more than 700 riders took part, raising nearly £50,000, but, in 2018, Poppyscotland is hoping to hit the 1,000-rider barrier.
The Poppyscotland Sportive, which was launched in 2014 and has been voted one of the top three Sportives in Scotland, gives riders a choice of three routes to suit a variety of levels of experience and fitness. New for this year, though, is a timed hill climb just past North Berwick (hence the choice of location for this photocall) allowing riders to take on a short sharp hill climb and battle it out to become the King or Queen of the Heugh.
The event, which runs on Sunday, 30th September and is sponsored by Fred Olsen Renewables, is open to everyone with riders able to pick routes at lengths of 45, 66 or 100 miles. All three take participants along the beautiful East Lothian coast and then back though its stunning hills and countryside, with the 100-mile circuit also taking riders into the Scottish Borders. It is important to note that the Poppyscotland Sportive is not a closed road event.
Organiser Katriona Harding said: “Poppyscotland Sportive has sold out each of the past four years and we expect it to be fully subscribed again this year, so we urge people to register early. It is one of the most important awareness-raising and fundraising events in our calendar and has grown steadily in popularity since it was first launched in 2014. We have had amazing support from both the cycling community and East Lothian Council over the past four years, helping us grow this event and create a fantastic experience for all of our fantastic fundraisers.”
Best known for running the iconic Scottish Poppy Appeal, Poppyscotland reaches out to those who have served, those still serving, and their families at times of crisis and need by offering vital, practical advice, assistance and funding. The charity believes that no veteran should live without the prospect of employment, good health and a home, and we all have part to play in achieving this.
Notes to editors
- To take part in the Poppyscotland Sportive or for more information on the event, please contact Katriona Harding, Events Fundraising Manager at Poppyscotland, on 0131 557 2782 or at email@example.com. The three Sportive routes take in several towns in East Lothian and the surrounding area, including Prestonpans, Tranent, North Berwick, East Linton, Duns, Gifford, Humbie and Cousland.
- A Sportive is an organised bike ride which follows a planned, sign-posted route, with feed-stops as well as mechanical and medical assistance available during the ride. The Poppyscotland Sportive is a charity fundraising event that starts and finishes at the Prestonpans Community Centre. Around 1,000 cyclists will ride their bikes through the stunning countryside of East Lothian and the Borders.
- For any media enquiries or to arrange an interview, please contact Fraser Bedwell, Head of Marketing at Poppyscotland, on 07989 419 026, or email at firstname.lastname@example.org.
- Poppyscotland provides life-changing support to the Armed Forces community. Money raised from the Scottish Poppy Appeal and Poppyscotland’s year-round fundraising enables them to deliver support to members of the Armed Forces community in Scotland by providing tailored funding and assistance. The charity also funds services in advice, employment, housing, mental health, mobility and respite. Please note that we are known as “Poppyscotland”, and not “PoppyScotland” or “Poppy Scotland”. For more information, please visit us at: poppyscotland.org.uk.