SSAFA – Marketing and Communications Trustee


SSAFA, the Armed Forces charity, is seeking a Marketing and Communications Trustee to join our purpose-driven and passionate Council (Board of Trustees).  Are you ready to play a leading role in shaping the strategic direction of the UK’S oldest national tri-service charity?

Founded in 1885, we have a rich history of providing a range of exceptional services, with the needs of our beneficiaries at the heart of everything we do. We are deeply committed to our mission:

We exist to relieve need, suffering and distress amongst the Armed Forces, veterans and their families in order to support their independence and dignity.

This is an exciting time to join our Council to help shape the future of this dynamic and relevant charity, as we steer SSAFA through a significant change programme – SSAFA@140. The knowledge and experience you will bring to the role of Marketing and Communications Trustee will be instrumental in this period of strategic change and have a lasting impact on the lives of our beneficiaries.

About the Role

  • This role will provide strategic direction around SSAFA’s marketing and communications strategy, by supporting SSAFA’s digital transformation agenda and supporting our marketing communications teams to explore new opportunities and reach out to new audiences.
  • The Trustee responsible for marketing and communications will highlight the opportunities and the risks, in terms of our marketing and communications strategy in general, and in particular to build our brand and overall visibility, whilst driving forward our digital and social media profile.
  • Alongside the statutory responsibilities of Trusteeship, other responsibilities include: understanding the reputational risks associated with SSAFA’s ongoing day-to-day activities, offering expertise / guidance regarding any crisis communications or Public Affairs activity, as well as ensuring that SSAFA’s marketing and communications practices are legally compliant.
  • For further details about the role, you will find the Role Description in the Recruitment Pack.
  • This is a voluntary role, but all reasonable out-of-pocket expenses will be reimbursed. We will also provide all the necessary, ongoing training to support you in this role.

Requirements for the Role

  • An experienced marketing and communications professional with an excellent track record in the delivery of high quality and compelling multichannel communications campaigns.
  • Extensive experience of marketing and communications strategy, managing and mitigating reputational risk and operating at board level.
  • Someone who can actively demonstrate digital leadership and support, able to share their extensive social media knowledge, skills and networks as part of our wider content marketing strategy to increase brand visibility.
  • Excellent communication, relationship-building and networking skills, with the ability to engage and influence senior stakeholders, as well as engaging potential agency partners to unlock access to different creative and media opportunities.
  • The tenure for this role is an initial three-year term, with the possibility of serving a maximum of three terms in total.
  • We are looking for someone who has the time to commit to four Council meetings and four committee meetings annually, the Annual Members Meeting and any relevant conferences as agreed.
  • A DBS check may be required for this role.

We are deeply committed to equality, diversity and inclusion and we welcome applications from all members of our society.

Further Information

If you have any queries or would like to speak to someone about this role, please contact Kirsty Bushell, National Vice-Chairman of Trustees at for an informal discussion.

To apply: Please email a copy of your CV, a covering letter and the monitoring and declaration form which accompanies this advert to our Volunteer Experience Team at:

Closing date: Midnight on Thursday 13 May 2021.

Interviews: Will be held at the end of May 2021. Interviews will be held virtually, due to Covid-19.

Additional information

Application pack

Trustee Monitoring and Declaration Form

Our Executive Members

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