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What does your personal brand say about you?

A strong digital brand can help you find work, so make yours effective.

Employers and recruiters are increasingly researching candidates online to help decide if they are suitable. You therefore need to make sure you have a strong and positive digital presence.

Social media expert Lincoln Coutts gave a presentation about developing your personal brand online at the recent OA Employment Symposium in York. Here is Lincoln’s advice on creating an effective brand.

What is a personal brand?
“Your brand is what people say about you when you are not in the room.” Jeff Bezos, Amazon founder.

  • It is the perception that you create when people meet you
  • It is based on more than your skills and experience
  • It reflects the way that you dress.

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