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New Grant Award: YouGov awarded funds to explore public perception of ex-Service personnel

Forces in Mind Trust has commissioned YouGov to explore the public perceptions of ex-Service personnel and to understand what influences people’s opinions.

Researchers will hold four group sessions with the general public, lasting two hours and across four locations in the UK. Four online groups will also participate, consisting of: families of veterans, those who donate to veterans’ charities, those who would consider joining the Armed Forces and teachers.

The project will explore the impact of the media and the world around participants in forming their opinions.

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Ulster University study first ever to look at public attitudes towards the UK Armed Forces

Attitudes of the people of Northern Ireland towards current and former UK Armed Forces personnel have been revealed for the first time in a report released this week, titled ‘Public Attitudes to the UK Armed Forces in Northern Ireland’.

The Forces in Mind Trust funded an additional set of questions in the Northern Ireland Life and Times survey (NILT) and results were collated in a report produced by researchers from Ulster University.

42% of the NI population reporting a high/very high opinion of the UK Armed Forces today versus 12% having a low/very low opinion.

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The Service Charity Sector and the coronavirus outbreak

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