Lines of the renowned poem ‘In Flanders Fields’ appeared in iconic locations today – installed by The Royal British Legion to launch the 2017 Poppy Appeal and encourage the nation to rethink the meaning of the poppy and recognise it as a symbol of hope.
‘In Flanders Fields’ was written after poppies bloomed on the battle fields of the First World War, despite the death and destruction around them. It’s that life force growing in the most difficult of circumstances that connects the poppy with a message of hope. By re-creating John McCrae’s poem, in seven locations the Legion aims to bring ‘In Flanders Fields’ into modern-day consciousness, encouraging people to consider the meaning of the poppy as a symbol both of Remembrance and hope.
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